Validation period · free seller listings · selected dealer proof

List free. Prove value first.

Private sellers can list an approved car at no listing fee and no commission during the Project Apex validation period. Selected specialist dealers start with 90 days at €0. Day 90 is a value review, not a payment trigger: if proof is still insufficient, Project Apex may extend free validation. Dealer Partner at €149 excl. VAT/month starts only after demonstrated value and explicit dealer choice.

Selected dealer validation route

90-DAY FOUNDING DEALER PILOT

€0

90 days · up to 5 selected vehicles

A bounded proof period for selected specialist dealers. Project Apex measures real discovery, buyer actions and demand around your eligible inventory before any paid decision is made.

€0 during the initial 90-day proof window. No sales commission, no exclusivity and no automatic paid conversion. At the first review, Project Apex may extend free validation if sufficient measurable value has not yet been demonstrated. €149 Dealer Partner is only the explicit paid continuation after demonstrated value.

Included

  • Selected Founding Dealer presence inside Project Apex
  • Up to five selected Project Apex-eligible vehicles during the pilot
  • Premium Presentation — native vehicle pages and current presentation tools
  • Buyer Intent + Buyer Demand — structured enquiries and relevant demand signals
  • Dealer Intelligence — measured activity for the first value review

External discovery is not a free dealer plan

A car can be discovered by Project Apex without the dealership being a Dealer Partner.

Project Apex may surface eligible vehicles through approved external inventory relationships because the car is relevant to buyers. That is Project Apex discovery, not a complimentary dealer account. Official Partner presence, dealer control, Buyer Demand access and dealer intelligence are reserved for participating Dealer Partners and selected Founding Dealer Pilot participants.

Commercial model

Built around curation, not inventory volume.

Project Apex remains a curated automotive discovery platform first. The dealer subscription monetises official participation in that environment; it does not turn the platform into a bulk classified site.

Curation stays independent

Payment never overrides Project Apex eligibility. A Dealer Partner can submit or sync current stock, but only vehicles that fit the Project Apex whitelist and curation standard are published.

Inventory source does not set the price

Dealer Partner is the same €149 monthly continuation regardless of the supported inventory route, but only after Project Apex has demonstrated meaningful value and the dealer explicitly chooses to continue. Inventory that Project Apex merely discovers through an external source stays Project Apex discovery until the dealer explicitly becomes a Partner.

Dealer value sits above the listing

The paid product is official participation in Project Apex: presentation, Buyer Intent, Buyer Demand, control and measurable dealer intelligence — not a fee for each individual advert.

Flexible inventory connections

Project Apex is built to work with multiple inventory routes.

Dealers can manage eligible inventory directly, while external feeds and distribution partners can make onboarding and discovery more efficient. Those routes are references or supported inventory connections; they do not grant Project Apex permission to copy third-party marketplace content. Once Project Apex has demonstrated meaningful value, the optional €149 Dealer Partner continuation is independent of the supported inventory route used.

90-day proof firstFree extension if more proof is needed€149 only after demonstrated valueBuyer Intent + Buyer Demand includedNo commission
The Founding Dealer Pilot starts with a 90-day €0 proof window for selected specialist dealers and never converts automatically. Day 90 is the first value review, not a payment deadline. If sufficient measurable value has not yet been demonstrated, Project Apex may extend free validation. Dealer Partner is the recurring B2B continuation at €149 excluding VAT per dealership per month only after demonstrated value, explicit dealer choice and successful checkout. There is no setup fee, lead fee or sales commission. See the Terms of Service.
Private sellers

List free during the Project Apex validation period.

Selling a car with character? Submit it for curation and, if approved, publish it with no listing fee and no sales commission during the validation period. Project Apex can curate, request changes or decline a submission. No future paid option is activated automatically.

€0  listing fee during validation0%  sales commission
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